Shaping Media Support: Insights from Industry Professionals

The media industry thrives on creativity, collaboration and tight deadlines - but at what cost?

Creative Reset recently surveyed media professionals (Sept 2025) to understand the pressures they face, the support they receive and the changes they want to see.

The Results

• Support in professional roles
  Only a small fraction feel very supported in their roles. Half feel only somewhat supported, while 42% feel not very or not at all supported.

• Recognition and value
  Most respondents (83%) feel valued sometimes, highlighting a gap in consistent acknowledgment of contributions.

• Professional support accessed

  • Training and skills development are most commonly accessed - 67%

  • Peer/community support follows - 42%

  • Coaching, mentoring, and wellbeing support remain less common - 17%

• Burnout prevalence
  Burnout is a reality for many, with 50% experiencing it in the last year. No respondents reported never having experienced burnout.

Voices from the field
Respondents highlighted the need for:

• More staff and realistic timelines to reduce workload pressures.

• Enhanced mentoring, training, and career development opportunities.

• Healthier work environments, with safer practices, reduced toxicity and better management.

These insights underscore the urgent need for media organisations to invest in people, not just projects. Sustainable careers, improved wellbeing and recognition for contributions aren’t just “nice-to-have” - they are essential for thriving creative industries.

At Creative Reset, we are exploring solutions to support media professionals, from coaching and mentoring to wellbeing initiatives and organisational development. Head to the Creative Reset LinkedIn article and the Instagram carousel for further survey info; email us to let us know more about your experiences.

Together, we can rewire media support for the better.